Skip to main content

25-54: Rachel Tops Bill Wednesday Night

“The Rachel Maddow Show” beat Fox News’ “The O’Reilly Factor” on Wednesday night to become the most-watched show in cable news among the key news demographic of adults age 25-54.

According to The Wrap, Maddow averaged 607,000 viewers among the demo, compared to 561,000 for O’Reilly as advertisers continue to distance themselves from the Fox News star amid sexual harassment claims.

O’Reilly still won in total viewers, averaging 3.6 million compared to 2.6 million for Maddow. The shows don’t go head-to head, as Maddow starts at 9 p.m. ET while O’Reilly starts at 8 p.m. ET, but they are the ratings heavyweight of their respective networks.

Maddow also beat her direct Fox News competition, “Tucker Carlson Tonight,” in the demo but lost in total viewers. Carlson averaged 2.8 million viewers and 549,000 among the demo.

O’Reilly has seen his show lose advertisers, but not necessarily viewers, since a New York Times report on Saturday detailed payouts totaling about $13 million to five women to settle claims of sexual harassment and other inappropriate behavior. O’Reilly has denied any wrongdoing.

Despite the demo loss to Maddow on Wednesday, “The O’Reilly Factor” has averaged 3.7 million viewers this week, which is up 24 percent compared to the same days in 2016 and up 10 percent compared to last week. O’Reilly is up 32 percent in the demo compared to last year.

Comments

Popular posts from this blog

Abilene Radio: Jeff Lyon To Manage Cumulus Cluster

Jeff Lyon Cumulus Media has announced that it has appointed veteran radio broadcasting professional Jeff Lyon as Vice President/Market Manager for its four-station group in Abilene, TX. The cluster consists of:  Country KBCY 99.7 FM, Top40 KCDD 103.7 FM, Classics Rock KHXS 102.7 FM and Sports KTLT 98.1 FM. Lyon joins Cumulus from Townsquare Media, where he was President/Chief Revenue Officer for its four stations in Victoria, TX, for 21 years. Prior to that, he was Vice President/General Manager for Sierra Industries, Inc. radio stations KSNM-FM and KXDC-FM in Las Cruces, NM. Mark Sullivan, Regional Vice President, Cumulus Media, said: “We’re thrilled to have a manager of Jeff’s caliber joining our team in Abilene. Jeff brings a wealth of experience and knowledge that provides him with a strong foundation for success. We’re excited about what the future brings for him, our team in Abilene, our listeners and our advertisers.” Lyon said: “I’m very excited to be part of the Cumulus family

CBS Sports To Find New Role For Phil Simms

Tony Romo joins CBS as its new lead analyst on NFL broadcasts and now Phil Simms is in limbo. But Simms could still have a future at the network after almost two decades of faithful service in his now former role, according to USAToday . “As we welcome Tony, we want to acknowledge Phil Simms who served as our lead NFL analyst for nearly 20 years,” CBS Sports chairman Sean McManus said in a statement Tuesday afternoon. “Phil has been a very important part of our coverage since the NFL returned to CBS in 1998. His strong opinions, coupled with his tremendous knowledge and passion for the National Football League, has created a unique broadcasting style making him one of the best analysts to ever call the game. We are discussing with Phil his future role with CBS Sports. We cannot thank him enough for the way he has represented himself and CBS Sports during his tenure as CBS's lead NFL analyst.” Simms' long-time representative Steve Rosner told Tara Sullivan of North Jersey Media

Houston Radio: KHMX Set To Mix Up Mornings

KHMX Mix 96-5 FM will launch The Morning Mix with Sarah Pepper, Geoff Sheen and Lauren Kelly  on Monday, April 10, airing weekdays from 5:30 AM – 10:00 AM. The show can be heard on-air, online at www.mix965houston.com or via the Radio.com mobile app. “The Morning Mix will be unlike any other morning show in Houston.  We have three unique and likeable personalities with creative perspectives and strong opinions.  They represent every member of the KHMX audience; they are a dynamic team that will give our listeners a fresh and unique way to start their day,” said Chase Murphy, Programming Director, KHMX Mix 96-5. Sarah Pepper comes from CBS RADIO Houston’s sister station KKHH-FM, the former Hot 95.7. Geoff joins the team from San Antonio’s KTKR and Lauren Kelly moves to mornings after hosting the afternoon show. KHMX 96.5 FM (100 Kw) “Being able to do mornings on a heritage station like Mix 96-5 is an amazing opportunity and I want to thank Sarah Frazier and Chase Murphy for such an exc