Skip to main content

25-54: Rachel Tops Bill Wednesday Night

“The Rachel Maddow Show” beat Fox News’ “The O’Reilly Factor” on Wednesday night to become the most-watched show in cable news among the key news demographic of adults age 25-54.

According to The Wrap, Maddow averaged 607,000 viewers among the demo, compared to 561,000 for O’Reilly as advertisers continue to distance themselves from the Fox News star amid sexual harassment claims.

O’Reilly still won in total viewers, averaging 3.6 million compared to 2.6 million for Maddow. The shows don’t go head-to head, as Maddow starts at 9 p.m. ET while O’Reilly starts at 8 p.m. ET, but they are the ratings heavyweight of their respective networks.

Maddow also beat her direct Fox News competition, “Tucker Carlson Tonight,” in the demo but lost in total viewers. Carlson averaged 2.8 million viewers and 549,000 among the demo.

O’Reilly has seen his show lose advertisers, but not necessarily viewers, since a New York Times report on Saturday detailed payouts totaling about $13 million to five women to settle claims of sexual harassment and other inappropriate behavior. O’Reilly has denied any wrongdoing.

Despite the demo loss to Maddow on Wednesday, “The O’Reilly Factor” has averaged 3.7 million viewers this week, which is up 24 percent compared to the same days in 2016 and up 10 percent compared to last week. O’Reilly is up 32 percent in the demo compared to last year.

Comments

Post a Comment

Popular posts from this blog

Entercom-CBS Radio Merger Dominates 1Q Broadcast Deals

U.S. broadcast station mergers and acquisitions (M&A) volume reached $2.76 billion in the first quarter of 2017, according to analysis by Kagan, a media research group within S&P Global Market Intelligence. Radio deals accounted for $2.59 billion, with $2.50 billion from just one deal. On February 2, Entercom Communications Corp. and CBS Radio Inc. announced a Reverse Morris Trust tax-free transaction valued at $2.86 billion, in which CBS Corp. would spin off its radio unit. At a 7.0x forward seller’s multiple, the 29 AM and 88 FM stations account for $2.50 billion, making this the largest radio transaction since 2006. The remaining $92.9 million was paid for 61 AM stations, 60 FM stations and 44 low-power stations. The largest deal following the Entercom/CBS merger was Starboard Media Foundation’s acquisition of Immaculate Heart Radio. The religious radio operator assumed an undisclosed amount of debt (estimated at $30.0 million) of Immaculate Heart’s owner IHR Educational Bro...
Post a Comment
Read more

iHM Launches On The Move With Enrique Santos

iHeartMedia announced Thursday the launch of On the Move with Enrique Santos, its hallmark English language Hispanic targeted content initiative that complements its already successful Spanish-language Hispanic offerings. Today, 53 percent of the Hispanic population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and iHeartMedia says it will now deliver to both at scale across broadcast and digital platforms. On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.   The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community. On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15...
Post a Comment
Read more

Rachel's Fans Upset Over Thursday's Pre-emption

Fans of Rachel Maddow have expressed their disgust at 'sexist' NBC after the anchor was replaced on the show by Brian Williams who referred to the US missiles against Syria as 'beautiful'. According to the Daily Mail , Williams, the breaking news anchor for MSNBC, appeared during Maddow's 9pm slot when news broke that the US military fired more than 50 missiles at the al-Shayrat base in retaliation for a chemical weapons attack on civilians. Furious viewers accused the network of 'sexism' and said Maddow was more than competent to cover the news without any help from Williams. The news was covered by Williams as he is the breaking news anchor for the network, meaning that during major events he takes over the airwaves at MSNBC no matter who may be hosting at that time. All the other major networks did the same last night as well.
Post a Comment
Read more