Report: 2 O'Reilly Sponsors Pull Commercials

The sexual harassment scandal that engulfed Fox News last year and led to the ouster of its chairman, Roger Ailes, continued to batter the network on Monday, as two major advertisers pulled their spots from the show of its top-rated host, Bill O’Reilly.

According to the NY Times, Mercedes-Benz and Hyundai said they were withdrawing their ads from Mr. O’Reilly’s prime-time show, “The O’Reilly Factor,” after The NYTimes published an investigation this weekend that found five women who made allegations of sexual harassment or inappropriate behavior against him. Those five women received settlements totaling about $13 million.

Together, the developments portray a network buffeted by allegations on multiple fronts, even as it draws record ratings with programming supportive of President Trump. Staff members remain anxious, some said on Monday, over questions about its workplace culture and its priorities.

NY Times graphic

If more advertisers abandon O’Reilly’s show, it will be a blow to Fox News, which provides billions of dollars in revenue each year to its parent company, 21st Century Fox. Mr. O’Reilly has long been the pugnacious face of a prime-time lineup that sets the tone for conservative commentary.

"We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations,” Hyundai said in a statement. “As a company we seek to partner with companies and programming that share our values of inclusion and diversity.”

Other advertisers, such as Claritin, Trivago, Zulily and Jenny Craig, appear to be following the lead of Fox News executives, taking a “wait and see” approach to the swirling controversy surrounding the network’s biggest star.

"We take our duties as a responsible advertiser seriously, and seek to partner with organizations who share our company culture and philosophy of respect for all people,” Lexus said in a statement. “We will continue to monitor the situation and will take any appropriate action through our media buying partners."

The O’Reilly Factor generated $446 million in ad revenue between 2014 and 2016, according to CNN. Mercedes-Benz alone spent about $1.9 million in ads on the show during the last year, according to iSpot.tv, the TV ad analytics firm.

O’Reilly isn’t the only one not talking about the incident. Fox News has not responded to multiple requests for comment.

Comments

Fresno Radio: KBOS Adds Monisha Mann For Evenings

Monisha Mann iHeartMedia Fresno announced today that Monisha Mann has been named nighttime host for KBOS 95.5 FM B95, Fresno’s Hip Hop and Hits, effective immediately. Mann will broadcast weeknights 7 p.m. – midnight. Mann will build on B95 night show’s rich legacy of bringing the latest in new and upcoming music to the Central California listeners. “I am beyond excited and grateful for the opportunity to do nights in my hometown at B95,” said Mann. “I look forward to bringing new music to our listeners and I thank the team here in Fresno for believing in me to uphold the standards and ratings of this heritage station.” Mann, a Central California native, is a 15-year radio veteran who began her career as an intern at B95. She returned to the station from holding similar on-air positions in Bakersfield, CA. KBOS 95.5 FM (16.5 Kw) Red=Local Coverage Area “Mo is an engaging talent, a social media warrior, and a fierce competitor,” said Steve Weed, Senior Vice President of Programming for...

Houston Radio: KHMX Set To Mix Up Mornings

KHMX Mix 96-5 FM will launch The Morning Mix with Sarah Pepper, Geoff Sheen and Lauren Kelly on Monday, April 10, airing weekdays from 5:30 AM – 10:00 AM. The show can be heard on-air, online at www.mix965houston.com or via the Radio.com mobile app. “The Morning Mix will be unlike any other morning show in Houston. We have three unique and likeable personalities with creative perspectives and strong opinions. They represent every member of the KHMX audience; they are a dynamic team that will give our listeners a fresh and unique way to start their day,” said Chase Murphy, Programming Director, KHMX Mix 96-5. Sarah Pepper comes from CBS RADIO Houston’s sister station KKHH-FM, the former Hot 95.7. Geoff joins the team from San Antonio’s KTKR and Lauren Kelly moves to mornings after hosting the afternoon show. KHMX 96.5 FM (100 Kw) “Being able to do mornings on a heritage station like Mix 96-5 is an amazing opportunity and I want to thank Sarah Frazier and Chase Murphy f...

Teens Can't Get Enough of Mobile Video

According to a Think with Google survey conducted by Ipsos, roughly seven in 10 teen smartphone users spend at least three hours per day watching video on their phones. According to eMarketer, that’s a higher percentage of respondents than any other smartphone activity mentioned, including social networking. Over half (51%) of teens said they spend three or more hours a day on social networks, and another 52% said the same about messaging apps. Meanwhile, roughly four in 10 respondents said they spent 3 or more hours each day playing games. Smartphone ownership, which often bolsters video viewing, is high among teens. A December 2016 report from Common Sense Media, a nonprofit organization supporting children and media, revealed that nearly eight in 10 respondents ages 13 to 18 owned a smartphone. In fact, teens were more likely to own a smartphone than a tablet, video game console or laptop. But looking beyond smartphone usage, this demographic generally watches a lot of video content...

mediaconfidential.blogspot

Search This Blog