Skip to main content

Teens Can't Get Enough of Mobile Video


According to a Think with Google survey conducted by Ipsos, roughly seven in 10 teen smartphone users spend at least three hours per day watching video on their phones.

According to eMarketer, that’s a higher percentage of respondents than any other smartphone activity mentioned, including social networking.

Over half (51%) of teens said they spend three or more hours a day on social networks, and another 52% said the same about messaging apps.

Meanwhile, roughly four in 10 respondents said they spent 3 or more hours each day playing games.

Smartphone ownership, which often bolsters video viewing, is high among teens.

A December 2016 report from Common Sense Media, a nonprofit organization supporting children and media, revealed that nearly eight in 10 respondents ages 13 to 18 owned a smartphone. In fact, teens were more likely to own a smartphone than a tablet, video game console or laptop.

But looking beyond smartphone usage, this demographic generally watches a lot of video content—on mobile, cable TV or streaming services.

Comments

Post a Comment

Popular posts from this blog

Entercom-CBS Radio Merger Dominates 1Q Broadcast Deals

U.S. broadcast station mergers and acquisitions (M&A) volume reached $2.76 billion in the first quarter of 2017, according to analysis by Kagan, a media research group within S&P Global Market Intelligence. Radio deals accounted for $2.59 billion, with $2.50 billion from just one deal. On February 2, Entercom Communications Corp. and CBS Radio Inc. announced a Reverse Morris Trust tax-free transaction valued at $2.86 billion, in which CBS Corp. would spin off its radio unit. At a 7.0x forward seller’s multiple, the 29 AM and 88 FM stations account for $2.50 billion, making this the largest radio transaction since 2006. The remaining $92.9 million was paid for 61 AM stations, 60 FM stations and 44 low-power stations. The largest deal following the Entercom/CBS merger was Starboard Media Foundation’s acquisition of Immaculate Heart Radio. The religious radio operator assumed an undisclosed amount of debt (estimated at $30.0 million) of Immaculate Heart’s owner IHR Educational Bro...
Post a Comment
Read more

Rachel's Fans Upset Over Thursday's Pre-emption

Fans of Rachel Maddow have expressed their disgust at 'sexist' NBC after the anchor was replaced on the show by Brian Williams who referred to the US missiles against Syria as 'beautiful'. According to the Daily Mail , Williams, the breaking news anchor for MSNBC, appeared during Maddow's 9pm slot when news broke that the US military fired more than 50 missiles at the al-Shayrat base in retaliation for a chemical weapons attack on civilians. Furious viewers accused the network of 'sexism' and said Maddow was more than competent to cover the news without any help from Williams. The news was covered by Williams as he is the breaking news anchor for the network, meaning that during major events he takes over the airwaves at MSNBC no matter who may be hosting at that time. All the other major networks did the same last night as well.
Post a Comment
Read more

iHM Launches On The Move With Enrique Santos

iHeartMedia announced Thursday the launch of On the Move with Enrique Santos, its hallmark English language Hispanic targeted content initiative that complements its already successful Spanish-language Hispanic offerings. Today, 53 percent of the Hispanic population in the U.S. are primarily Spanish-language first households and 43 percent are primary English-language households, and iHeartMedia says it will now deliver to both at scale across broadcast and digital platforms. On the Move with Enrique Santos is the first English-language radio program to feature Hispanic broadcast powerhouse Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.   The new two-hour music-intensive Contemporary Hit Radio (CHR) weekend program features what’s hot and moving in music, entertainment, lifestyle and current events targeted to the Hispanic community. On The Move With Enrique Santos will originate from Miami and debut the weekend of April 15...
Post a Comment
Read more