TV Ratings: NCAA Hoops, Colbert Score Wins

“The Late Show with Stephen Colbert” extended its winning streak over NBC’s late-night rival to nine consecutive weeks, Nielsen data out Tuesday revealed.

According to The NY Post, the CBS show saw its audience for the week ended March 31 grow by 400,000 — pushing its advantage over “The Tonight Show Starring Jimmy Fallon” to 2.99 million-to-2.59 million.

That’s the largest gap for CBS over NBC since Colbert’s premier week in September 2015.

The weekly win for “Late Show” gave CBS its first nine-week first place run since the week ended Jan. 15, 2010.

Granted, even with a Friday rerun, NBC’s “Tonight,” won the key 18-49 demographic — pulling in a 0.62 rating against a 0.51 rating for “Late Show.”

But for the entire first quarter, there’s no denying Colbert’s caustic treatment of President Trump has been a ratings bonanza.

Overall, NCAA basketball topped the weekly ratings last week, and the championship game easily dominated Monday’s ratings.

North Carolina’s victory over Gonzaga averaged 23 million viewers on CBS, according to Nielsen ratings released Tuesday afternoon. The game was up 30 percent from last year, when Villanova beat North Carolina. The game peaked with 26.1 million from 11:15 to 11:30 p.m. The game was well ahead of ABC’s “Dancing With the Stars” (10.5 million) and NBC’s “The Voice” (10 million).

Last week was very good for CBS and such series as the original “NCIS” with Mark Harmon, “The Big Bang Theory,” the ACM Awards and Tom Selleck’s “Blue Bloods.”

Here are the most-watched programs for last week that started in prime time:

1. NCAA Final Four (North Carolina-Oregon), CBS, 18.8 million

2. NCAA Bridge Show (between games), CBS, 16 million

3. “NCIS,” CBS, 14.4 million

4. “The Big Bang Theory,” CBS, 12.8 million

5. “Dancing With the Stars,” ABC, 11.1 million

6. ACM Awards, CBS, 10.9 million

7. “Bull,” CBS, 10.89 million

8. “The Voice” Monday, NBC, 10.6 million

9. “The Voice” Tuesday, NBC, 10.2 million

10. “Blue Bloods,” CBS, 9.6 million

CBS had 14 of the Top 20 broadcasts in total viewers. The prime-time averages in total viewers: CBS with 9.7 million, NBC with 5.3 million, ABC with 4.4 million, Fox with 2.7 million and The CW with 1.4 million. CBS easily won the 18-to-49 age group for the week.

The top broadcasts with the 18-to-49 age group last week were:

1. NCAA Final Four (North Carolina-Oregon), CBS

2. NCAA Bridge Show, CBS

3. “The Big Bang Theory,” CBS

4. (tie) “Empire,” Fox

“The Voice” Monday, NBC

6. (tie) ACM Awards, CBS

“Modern Family,” ABC

“The Voice” Tuesday, NBC

9. “Grey’s Anatomy,” ABC

10. “Survivor," CBS

Comments

Fresno Radio: KBOS Adds Monisha Mann For Evenings

Monisha Mann iHeartMedia Fresno announced today that Monisha Mann has been named nighttime host for KBOS 95.5 FM B95, Fresno’s Hip Hop and Hits, effective immediately. Mann will broadcast weeknights 7 p.m. – midnight. Mann will build on B95 night show’s rich legacy of bringing the latest in new and upcoming music to the Central California listeners. “I am beyond excited and grateful for the opportunity to do nights in my hometown at B95,” said Mann. “I look forward to bringing new music to our listeners and I thank the team here in Fresno for believing in me to uphold the standards and ratings of this heritage station.” Mann, a Central California native, is a 15-year radio veteran who began her career as an intern at B95. She returned to the station from holding similar on-air positions in Bakersfield, CA. KBOS 95.5 FM (16.5 Kw) Red=Local Coverage Area “Mo is an engaging talent, a social media warrior, and a fierce competitor,” said Steve Weed, Senior Vice President of Programming for...

Twitter Creates 'Lite' Version

By David Ingram | SAN FRANCISCO (Reuters) -- Twitter Inc (TWTR.N) is launching a faster version of its mobile service on Wednesday aimed at people with sporadic connections or little data on their smartphone plans, hoping to pick up users in harder-to-reach emerging markets. The company calls the version Twitter Lite and it will be aimed largely at users outside the United States. Twitter Lite works through a web browser, not a stand-alone phone application, but its appearance and functionality are nearly identical to what app users experience, according to a preview shown to Reuters. The launch comes on the heels of similar products from other U.S. tech firms. Facebook Inc (FB.O) released Facebook Lite in 2015 and on Tuesday, Alphabet Inc's (GOOGL.O) YouTube unveiled a low-data mobile app designed for India. San Francisco-based Twitter lags behind those companies in building a user base. It had 319 million average monthly active users at the end of last year, up 4 percent year-ove...

Pepsi Pulls Kendall Ad

UPDATE 4/5/17 3:30pm: Pepsi has pulled their recently released controversial ad starring Kendall Jenner. "Pepsi was trying to project a global message of unity, peace and understanding," the beverage maker's statement read. "Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position." Earlier Posting... A new Pepsi ad — which features Kendall Jenner using a can of soda to end a stand-off between cops and a group of young, multi-racial “protesters” — is being universally blasted online. According to The NY Post , social media users believe the commercial is clearly a play on the Black Lives Matter movement and other passionate, real-life demonstrations that have been taking place in recent years as a form of political resistance. “So all us dark people have to do is convince a cop that the Pepsi we’r...

mediaconfidential.blogspot

Search This Blog